User Assessment Here are a few questions that may help you in deciding what you need from your website. Rationale
Have you ever been involved in planning a Web site or a site redesign?
Will this be a redesign of the current site or the addition of new features?
Is this a new site?
If yes, why are you unhappy with your existing site?
Do you have a domain name registered?
What is your estimated launch date?
What is the address (URL) of your present site?
What is your estimated budget for site development?
Hosting / Technical
Who will maintain your site?
If it is already on the Web, who maintains it now?
What tools will they/do they use? Have you selected a hosting provider?
Do you have your own Web server?
What legacy systems are currently in place?
Do they need to be converted to a Web-based system?
Will the site require links to a database?
What is the purpose of this database?
What type of database will you use?
What data will the Web site send to or pull from the database?
Marketing
Do you have an advertising agency or public relations firm?
Will they be involved in the development or redesign of your Website?
How do you intend to advertise or drive traffic to your site?
Describe your primary target audience.
Describe your secondary audience.
Describe your industry.
Who are your biggest competitors?
What do you like/dislike about their Web sites?
Your objectives?
1 - Not Important 2 = Minor Important 3 = Very Important
Create a new marketing presence on the Internet
Develop a strong online brand.
Reposition an existing brand on the Internet.
Develop advertising-based revenue.
Create direct-sales revenue.
Provide detailed product or catalog-based information.
Establish personal contact with visitors and elicit feedback.
Reduce traditional sales or support costs by developing or improving
Build a community for a particular affinity group (such as specific types of customers).
Establish a technological advantage over competitors.
Goal of your Website?
Publicity or marketing site
Intranet
Extranet
Game or entertainment site
Nonprofit or community site
Application service provider
Portal
Content-based publishing site
Sales/e-commerce site
Other
Front-end experience
1 = Not Important 2 = Minor Important 3 = Very Important
Logo design
Site graphics
Site architecture
Content creation, editorial review
Audio/video development
Chat area(s)
E-commerce transactions
Catalogue and shopping cart
User customization
Search feature
Back-end / Technical
1 = Not Important 2 = Minor Important 3 = Very Important
Database design and integration
Content management system
Usability testing
Flash development
Personalization
Advertising management tools
Traffic logging and analysis tools
Merchant account/secure transactions applications
User-tracking tool
Administrative site maintenance tools
Application development
Site coding (HTML, JavaScript, ASP)
Legacy system integration
Web hosting recommendation
Server selection/installation
Ongoing site maintenance
Marketing & Strategy
1 = Not Important 2 = Minor Important 3 = Very Important
Competitor comparison
Brand building
Search-engine listings
Content and editorial strategy
Launch strategy
Product-line merchandising plan
Publicity strategy
* Marketing materials, media kit on site
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